Marketing in the digital age can be challenging. It’s harder to find new leads, and it’s also harder to keep track of them once you do. Google is a powerful tool for small businesses, not just for finding information about almost any topic, but also for finding potential customers. If you’re struggling to find new leads for your business, using Google can help you get in front of people who are more likely to buy from you. Check out this blog post with tips on how to use Google to find new leads for your business.

Finding the Right Keywords

Google Ads is a great place to start to find new leads. It allows you to target people who are interested in your products or services by finding the right keywords and phrases to use in your ads. Google’s Keyword Planner tool can help you find the right keywords to use, based on volume and the number of people searching for those terms. You can also use a free tool like SEO Book’s free keyword research tool, which lets you see the monthly search volume of keywords, and the competition level. Keep in mind that if someone searches for something that doesn’t directly relate to your business, they’re probably not going to click through to your website. Instead, they’re looking for general information related to their query.

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Google Ads

Google Ads can help you find new leads by showing your ads to people who are searching for products or services like yours. You can target your ads by location, demographics like age and gender, and topics that people are searching for. Google Ads can also be a good tool for tracking your leads. You can use conversion tracking to find out more information about the people who click on your ads, like where they live, what device they’re using, and what search term brought them to your ad. You can also use conversion tracking to find out more about the people who are clicking on your organic search results. Using conversion tracking will let you see which search terms are bringing you the most traffic, so you can focus on getting more clicks from those keywords. There are two different ways you can use conversion tracking. You can use auto-tagging, which will track your clicks automatically, or you can add a tag to your website code manually.

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Google Events

If you’re in a B2B industry, one way to find new leads is to track what events your industry’s trade associations or organizations are holding. You can find event information in Google by searching for phrases like “small business events near me,” “industry associations events,” or “industry associations conferences.” If you’re trying to find events related to a specific topic, like marketing, you can also use Google’s topic search feature to find events related to marketing. You can also use Google to find out when and where certain events are happening. You can do this by searching for event names or conference topics, and adding “dates” or “locations” to your search query. You can also search for event websites, like the website for a specific conference, and look through the “about” or “promotions” section of the site to find out how you can get in touch with the event organizer. You can also search for the event organizer’s name and email address to try to find their contact info.

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Using Google to find email leads

If you’re trying to reach a specific type of person, like other businesses in your industry, you can use Google to find email addresses and start building relationships with potential customers. You can do this by searching for your industry, along with phrases like “email addresses,” “company email,” “companies in [your industry],” or “company email addresses.” If you have a specific company in mind, you can also try searching for the company name and the phrase “company email.” You can also use Google to find phone numbers. If you’re trying to reach businesses, use phrases like “phone numbers,” “business phone numbers,” “business phone,” or “business numbers.” If you’re trying to reach individual people, use phrases like “phone numbers,” “people phone numbers,” “people phone,” or “individual phone numbers.”

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Find out where your audience hangs out

If you’re trying to reach a specific type of person, like parents or health care professionals, you can use Google to find sites and communities that might be a good fit for your business. For example, if you’re a health care business, you can search for terms like “health information,” “health blogs,” “health forums,” or “health websites.” Once you find a few sites or communities that might be a good fit for your business, do a little digging to see who runs the site and how you can get in touch with them. You can also try posting in these communities to get your name out there and start building relationships with potential customers.

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Conclusion

Marketing in the digital age can be challenging. It’s harder to find new leads, and it’s also harder to keep track of them once you do. Google is a powerful tool for small businesses, not just for finding information about almost any topic, but also for finding potential customers. If you’re struggling to find new leads for your business, using Google can help you get in front of people who are more likely to buy from you.

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